Perceptual geometry is the study of the relationship of objects with in the space.
An overview of the game
The design challenge was to design physical products inspired by the automotive industry.
• The perception of the product as it curves around the body
• Users' need for the product to move and achieve the agility of their bodies, with no restrictions/injuries
The hoop shooter
The basketball shooter was looking for a new lens for their product gear. By integrating perceptual geometry, there was an interest in what happens when the eye has the viewer travel from the front to back.
Design process & inspiration
The Tesla and BMW Think cars were the sources of inspiration. As cars respond to sensory recognition, I designed products to respond to the users' needs.
• Maintaining a clean/simple exterior while providing comfort, support, and ease
• Fabrics react to the movement of the body and signal when to warm up the users’ muscles or cool off
The free throw hypothesis
The product would detect the athlete’s body temperature, which would help the users avoid muscle injury.
• Seamless ingenuity for comfort and ease of movement
• Blurring the lines of front to back, for a continuous clean aesthetic
The design direction was stealth, organic, and futuristic while keeping with the automotive inspiration. The color strategy was tight and focused.
Style guide description;
• Brand recognition, agile, and functional
• Relatable, determined, legendary
Reflection & takeaways on the game
This Nike project pushed my critical, innovation, and creative thinking skills. As the designer, I placed myself as the user and experienced their needs.
• Addressing the athletes’ needs
• Designed physical product that avoided muscle injuries